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Brand new to Squidoo? Welcome!
Squidoo is the popular publishing platform and community that makes it easy for you to create "lenses" online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest--and snap it all into focus. Like the lens of a camera, your perspective on something. (You're looking at a lens right now).
It's a supersimple, fun and powerful way to share your interests, build your online identity and credibility, and connect with new readers and friends. It's all free, and you could even earn a royalty for charity or yourself.
Because there's so much you can DO with Squidoo, we know it can get a little overwhelming when you're brand new and still poking around. So many different ways to make a page, different themes and colors and ... what was that about money?
So, while there's a ton more to know (and you'll figure it out over time, never fear) we wanted to put together this overview page for you. It's got some vocabulary, some examples, and a basic lowdown on what you can expect from Squidoo. If you look at the tabs up top, you'll see there's a lot more info here too, like our Terms of Service, a FAQ and more. No need to read it all, but good to reference back to over time.
I hope you'll feel comfortable poking around and exploring, and when you're ready, try making a "lens" of your own.
Thanks for visiting. What kinds of lenses can you make? All kinds. Every kind.Not sure what you can make a lens about? You could make an About Me lens (well, about you). Or a review lens. Or a lens about your blog, to help point traffic to it. Or a lens about your art. Or your eBay or Etsy or Zazzle or CafePress shop. Or about your hobby. Or your dogs. Or your hometown. Or your favorite books or movies or video games. Stop us if you've heard all this before... :)
Here are a few more places to get ideas, and a few tips for getting started:  49 Ideas For Awesome Lenses...or 10 or 100! It's pretty easy, non-techy, and of course, free. Right? Right. Sure, to make your lens a real knockout it takes some time, but chances are you've already learned the basics and are looking to do more. Congrats. That's the best pl...  The Secret Life of Lens of the DayAnd that's why I'm making this lens. To share with you why, how, what, who, where and all the other stuff that goes into Squidoo Lens of the Day! Lens of the Day (LotD) is a blog, a newsletter, a Facebook Fan page, and a bit of a phenomenon...  Why Build a Lens?Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them "lenses"). Each lens is one person's look at something online. Your take on football or business or the best thai food in town. Lenses are f...  Squidoo Co-BrandingSquidoo Co-Branding is taking an already successful format and marketing it into different brands. Like SquidBids, SquidVids and SquidWho. Here is a list that I compiled for you to wade through the Co-Branding waters! Squidoo also uses the term "Fro...
A few fun facts as of February 2010 1. Squidoo has well over 1,400,000 hand built lenses. That's more than a million pages created by real, remarkable people.
2. Squidoo has been reviewed by the New York Times, Mashable, BoingBoing and sites and papers around the world. But the reviews we're most proud of: those from our lensmasters, who talk about Squidoo and their lenses on their blogs.
2.5 We call our pages "lenses" because each is one person's focus on something that she's interested in, something that matters to her.
3. Squidoo was founded in 2005 and was live to the world in 2006. The founding team consisted of just four people. In 2009 we're only at 6 full time people.
4. As of December 2009 we are one of the 100 most popular websites in the US.
5. Squidoo grew 91% in 2008.
6. We launched the site with the tagline "Everyone's an expert (on something)." We have since learned that while this is indeed true, most people are too humble to consider themselves serious experts. Rather, most people think of themselves as hobbyists, passionates, interested (and interesting) folks. And that's what we've got here. Taglines are overrated.
7. We generate hundreds of thousands of dollars in annual royalties to charities and to our users.
8. There's a Squidoo cookbook! In early 2009 Seth and Megan wrote The Joy of Squidoo: A Recipe Book for Great Lenses.
9. If you want to know more about Seth Godin, Original Squid and founder and bestselling author and blogger, look here.
10. Many lensmasters earn more than $1,000 a year from Squidoo. Some make $10,000. Others are happy with $40 or $4. Lots give it to charity.
11. Most of our best users aren't here for the money. It's just a fortunate byproduct of their passion and great content.
12. As of Dec 2009: About 800,000 people visit Squidoo (that means your lenses) every day. The more traffic one lens brings in, the greater the chances that visitor will see your lens as well. That means it's good for you when your competition on Squidoo succeeds.
13. Over 120,000 people are subscribed by email to the Lens of the Day award and email, full of tips for making better lenses. Are you?
14. SquidU is our lensmaster-run community for teaching and talking about great lenses. It's a great place to go if you need help.
15. Squidoo is free to use. What's this about money? A real world example. and how does that work? Let's look at a (real) example scenario.
Robin is a very busy, very creative woman. She was helping plan her son's wedding and put together this lens all about the mother-son dance songs they were considering, and then asked her friends to comment on their favorites. She added YouTube music videos of some of the songs, a list of her top contenders, an open comments section for other moms to post the songs they danced to with their sons, and featured some great wedding books for sale on Amazon.
So now, if you land on her lens and like one of the products she recommended, or you like one of the contextual Google ads we've matched to her page and you either buy or click, Robin earns money. (This page was entirely free for her to make, remember).
She's also made about 300 other lenses on things like Best Panini Sandwich Recipes and Bunches of Cute Birthday Cupcakes.
In fact, Robin has gotten so good at making recommendation lenses about the stuff she knows and loves that she's one of our very top earners, making thousands of dollars on Squidoo.
So that's how it works. Cool, huh?
A more traditional way to understand the money breakdown is this: We put ads on lenses, and offer lensmasters the ability to recommend products they can sell via our affiliate programs with Amazon, eBay, CafePress and others. Revenue that the company receives is split like this: We give 5% straight away to charity. We keep 45% to pay server bills, a few salaries, and keep the site running. That leaves 50% which we give directly to our lensmasters (that's you) for your good work. You can then either take your royalty payouts in cash via PayPal, or donate your royalties to one of a few hundred great charities. It's that simple. A few handy links to get you started If you're just digging in...- The Squidoo.com homepage
- For those who like to start at the beginning! The homepage is actually a wonderful place to browse some of our top lenses and learn what they look like (and maybe get some ideas for your own lenses).
- The Lens of the Day blog!
- A great way to discover what awesome lenses look like. We pick one lens, just one, every day, and spotlight it to the community. It's a great award to receive if you get picked, and a fun way to learn about other lenses.
- The official SquidBlog
- The official Squidoo Team blog. We post here whenever there's a big update, or new features to know about. You don't really have to subscribe to it in order to get Squidoo, but if you plan to roll up your sleeves and really work on your lenses, it could help.
- The SquidU community forum
- Meet other lensmasters, find tips and tricks for getting started and making your lenses rock. Let's say you've tried to figure a few things out and you're a little confused or a little stuck. Never fear! The Squids are here. Fellow lensmasters just like you, eager to help if asked sweetly :).
- The Joy of Squidoo: A recipe ebook for creating great lenses
- Click the link to start your free PDF download of this awesome ebook written by Seth and Megan. It's a few dozen pages long and will get you fired up to rock Squidoo. Your computer is most likely set up to download this to your Desktop, so look there for it first.
- Start a new lens!
- You'll find lots of links and buttons around the site that you can use to start a new lens, so here's just one more shortcut if you're ready to get going right now.
- Top 5 things to know about earning royalties on Squidoo
- Just as it says...
The important part is to get started. And not to worry. You'll learn as you go. You can always edit and change anything on your lens. Then, when it's ready, publish it and show it off to your friends and colleagues.
Click to start your first lens!Squidoo "Love" on Twitter You can follow @SquidooNews on Twitter.
Here, just for fun, is a collection of other people's tweets about Squidoo from the last few minutes. The founding members of Squidoo Squidoo was started by the Original Squid, Seth Godin. Nearly ten years ago, Seth founded Yoyodyne, which originated the idea of permission marketing online. After Yoyodyne was acquired by Yahoo, he served as VP Direct Marketing for Yahoo for about a year. In 2000, Godin focused full-time on his career as an acclaimed public speaker, an author and a blogger. Seven of Seth's books have been bestsellers somewhere around the world, and his blog has been picked as the best business blog by several leading publications. Seth's head is the most recognizable author icon in business. Yes, his head.
Editor-in-Chief: Megan Casey. Megan is a founding member and the Editor in Chief of Squidoo. Before starting Squidoo, Megan spent 6 years in book publishing, most recently at the Portfolio business books imprint of Penguin Group, USA. Megan is now widely regarded as one of the most inspiring community leaders online (and, irrelevantly, the youngest). She lives in Redwood City, CA.
Corey Brown is COO of Squidoo, and one of the original intern members selected by Seth Godin to help him architect Squidoo's platform in 2005. Corey was the founder and CEO of Solutions Factory, a cutting edge web strategy, custom content, design and development firm based in the Washington, DC metro area. Corey advised companies such as Raytheon Corporation, Time Warner Cable and Columbia Energy Group on a wide range of web-based initiatives.
During the crazy, make-money-later 90's, Corey managed to run a highly profitable web division of Another Universe, where he designed and lead development on a contextual commerce platform and lead business development to secure e-commerce partnerships with The Sci-Fi Channel, Marvel Entertainment, and Sony Pictures.
Corey is a geek for wireframes, whiteboards, CSS and jQuery, and has been staring at code for hours on end since the 1980s. To balance it out, he's living out his plan to never grow old by goofing off with his wife and daughters, catching every single "kid" movie (no matter how bad) and running a school of rock for middle schoolers. He's even managed to lay down a pretty groovin' bass line once or twice.
Gil Hildebrand turned one of the most tragic events of his life, Hurricane Katrina and the subsequent chaos in his hometown of New Orleans, into a positive transition to New York City (more recently, Boulder) and a role as Squidoo's Chief Engineer. Prior to Katrina, Gil ran a successful New Orleans-based computer consulting agency, working on a wide variety of software and hardware projects including the design and installation of a wireless communications network for a fleet of tugboats. Gil also founded and led the development of a company that develops hiring management software for hospitals and other large institutions.Gil is passionate about and contributes to open source projects like MySQL, Maatkit, and Tarzan. In addition, he is instrumental in leading Squidoo's ventures into cloud computing. More official SquidTeam rockstars, all of themAs we grew, we stayed really really small as a team, but hired a few excellent people along the way. Here they are.
Community Organizer, Kimberly Dawn Wells Kimberly joined Squidoo as a lensmaster in June 2006 and was instantly addicted. She was part of the first round of Citizen Squids in August 2006, and became the newsletter editor in February 2007. In August 2007, she became the Community Organizer of Squidoo, creating an entirely new job classification that would soon be copied by other social networks. In September 2008, she took over Charity Organizer, and oversees the two elite groups of Angels and Citizen Mentors.
In addition, Kimberly runs Devia Publications and continues to create great lenses through her personal Squidoo account. Say hi to Kimberly and learn more about her role over at SquidU.
Programmer Extraordinaire, Blake Schwendiman. Blake joined Squidoo in February 2008 as a software developer coming from a background that includes Delphi, C/C++, Visual Basic, C#, ASP and PHP. Blake has worked for Smead Manufacturing, John Deere, Andersen Consulting, GoDaddy.com and Google as either a full-time employee or as a contractor. Most of his experience is in web application integration -- making web sites talk to other web sites/services and other applications.
Blake is truly a geek at heart, having started writing software for the Apple //e in about 1983. Blake is also an avid movie fan, preferring films that don't require too much thinking (action, comedy, sci-fi) with lots of great special effects. Blake lives in Mesa, Arizona, is the father of two amazing kids, the husband to an incredible wife and generally a very happy, lucky, blessed person.
Joshua Brown, designer and CSS pro, joined Squidoo in June 2008 after working as a front-end developer for Decision Counsel, a marketing and design firm based in Berkley, CA. Prior to that, he spent his days as a freelance web designer, freelance bass trombonist and dad to Noah. He has designed and/or coded sites for Edwards Instruments, Getzen Instrument Co., the International Trombone Association, Inc.com and FastCompany.com. He has music degrees from UT Arlington and the University of North Texas. You can hear music clips and read an out-of-date blog at his personal website, bassbone.com.
Joshua takes the Washington Redskins way too seriously. Other key members behind the scenes (somewhere!) at Squidoo Board members: Tom Cohen and Lisa Gansky. Over the last 20 years, Tom has advised a variety of companies in the traditional and new media worlds on financial and strategic matters. His clients have included Time Life, Time Inc., The New York Times, "NBC", Martha Stewart Living and Rolling Stone magazine. Tom has also worked with Internet companies such as Yoyodyne, E-Exchange, and Medcast. He has served as a Special Venture Partner with Flatiron Partners , a leading internet focused venture capital fund. Prior to his work in the Internet, Tom spent four years acting as Chief Executive Officer of the New York based brokerage firm of Herzfeld and Stern. Lisa is a marketect & entrepreneur with a strong interest in building teams & breaking the edges of formerly happy business models. Most recently, she was co-founder and CEO of Ofoto , and GM of Eastman Kodak's Digital Imaging Services division. In addition to her roles at Ofoto and Kodak, she serves on the boards of The Jane Goodall Institute and Dos Margaritas. In the nineties Lisa was CEO of Global Network Navigator (GNN), the first commercial web site and portal. When GNN was acquired by America Online in 1995, she continued on as VP of Internet properties and services, overseeing Webcrawler, GNN, AOL online advertising and e-commerce.
Designer and Advisor Red Maxwell is Founder and President of onramp Branding, an unconventionally audacious design and marketing boutique based in North Carolina. A three time winner of the London International Advertising Awards, he has developed major brand introductions for Danone Foods, Foster's Brewing Company and Planters LifeSavers. Red is also a pioneer of internet marketing and has launched online sites and promotions for Hanes, Sara Lee, Accenture and Yahoo! Prior to the glamorous world of geek marketing, Red started the in-house advertising design and photography departments at Polo Ralph Lauren.
Former Squidtern Sahadeva Hammari was responsible for some of our coolest badges and art.
Our logo, and much of our crucial early design, is the work of Aaron Sagray. Aaron is Creative Director and owner of Feverish, a strategic design and marketing firm that helps small and medium businesses develop uniquely practical tools to successfully sell their products and services. A few indispensable Squidoo freelancers We like to hire lead members of the community, from time to time, to freelance for us on various projects either on an ongoing basis or as the case arises. These people have previously done (or are currently doing) work for Squidoo that is indispensable and valuable and fantastic. What's more, they're terrific lensmasters in their own right, and the perfect fit to help teach other lensmasters how to do great stuff.
BDKZ and RMS are your Giant Squid Organizers, generously leading a program for our top lensmasters. They spend their days helping you get where you want to go. BDKZ also helms our Rocketmoms side project. Fluffanutta has engineered a few projects for us, from Squidaholic to various modules, and on his own is a force of nature in the community. Katiyana spent time helping with an eBay project once, and was a delight to work with. |
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