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work with ppc
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| 1. ESSAY PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website. PPC advertising is also known under the following names/variations: • Pay per placement • Pay per performance • Pay per ranking • Pay per position • Cost per click (CPC) PPC advertising is usually done with the following standard procedures: 1. Setting up an account and/or deposit funds. 2. Creating a keyword list. 3. Choosing (and setting up) an account with a PPC search engine. 4. Bidding on the ad placement, including the search result words or phrases. 5. Writing out an ad copy. 6. Setting up the 'landing pages' for your ads. 7. Placing the advertisement in the search engine. There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below: • Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it. • Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering. • Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines. • Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads). Below are some important things to consider when planning on a pay per click campaign: 1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else). 2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible. 3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot. 4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all. 5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones. 6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this: • Discount offers • Testimonials • Celebrity/famous endorsers • Money-back guarantees • Free trials or sample offers • Freebies • Reverse psychology • Major benefits ("Lose weight") • Direct instructions ("Click here") 7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers. Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment. new programs pay per click or affiliati networks: 2. About This I think the key misconception about this issue stems from the fact that you are thinking about it from the perspective of a professional paid writer (from which view, I agree, this whole concept looks like a complete waste of time). [note to Chris: at the end of the response, I also show how looks can be deceiving :-) ] But submitting articles to free directories isn’t about article writing. It’s about I am one of EzineArticles fans, and I have my own nifty little collection of articles up on their site. Why? Because at the time I started writing them, I wasn’t writing as a writer, but as a life coach. I used the articles to get my name “out there” on the web associated with the sorts of niche topics that I coached on (life planning, spiritual and personal development, life change, etc). This allowed people to see who I was, what I stood for and if my views meshed with their own. I also used it as an easy method of creating a free article library for potential and current clients, as well as colleagues and anyone else who was interested in the topics I was covering. As far as search engine results go, I have a rather unique name, so that when you Google me (after the obligatory listing of forums and blog I’ve posted to, of course) you pretty much get a lot of my articles as posted to various websites (all with yummy link-back goodness). Yes, I did indeed get some traffic from my widely scattered articles, and some direct feedback from interested parties who enjoyed my work. Since I wasn’t doing this with the express purpose of getting more clients (which would have required a different approach in what I wrote, how I wrote it and how I targeted what I wrote), but rather as an exercise in creating informational resources, I am not in a position to say whether or not article marketing is a successful engine for creating new service industry clients, although I have come across some comments now and again from friends and colleagues that imply that it can very well be used for such purposes successfully, if (like any other marketing activity) it is properly targeted and done well. Another reason that I did this is that during this time I became interested in becoming a professional copywriter but recognized that, having not written consistently for some time, I needed to get my skills back up to speed. Writing a hundred-plus freebie articles supported my coaching business while letting me get back into shape as a writer. I could immediately see what worked and what didn’t (based on my view stats and feedback, among other things), hone my skills and learn the basics of writing marketing-based copy “on the job,” as it were, with my coaching self as my first “client.” I am now just beginning to make a career as a copywriter, and while wearing that hat I do not offer my content for free without a good reason (a few past reasons being that, I’ve written some informational articles about article marketing that link back to one of my writing lenses on Squidoo, and have written a few general topic articles just for the practice and to have a few “spec” examples of my web article prowess – or lack thereof, although one hopes for the former – out there where interested parties can find them). However, I still submit free articles while wearing my coaching hat, since that continues to be a productive use of my time and serves it’s purpose. Finally, sometimes I (and others) write and submit articles for one of the most basic reasons of all, and that is just for fun of it. It’s kinda cool to see your name in print, even cooler when others pick it up and put it on their own quirky websites or blogs, and (as long as you’re not mistaking it for “real” publication) it serves as a fun shot of instant gratification for the struggling writer sorely in need of a little boost. It’s a great place to put the articles that didn’t quite cut it in the traditional publishing realm (but that you still like and want to share around). Plus, it’s a great way for the newbie writer to build up a solid library of spec pieces in an easy-to-use and access online platform without requiring them to set up separate hosting or other portfolio systems. When asked for examples of their work, they can just say “Here’s my author listing on EzineArticles, where I keep all of my samples and spec pieces.” But in point of fact, though, this free article marketing process actually can bring in money for established writers, because for every professional out there who can writer their own articles with some skill and get good results, there is a commuter train full of professionals who want to give article marketing a spin, but who can’t write themselves out of a wet paper bag. So what do they do? They hire writers, natch. For a few hundred bucks or so, depending on the writer and their fees, the literacy-impaired businessperson can get a couple of nice 600-word article marketing pieces ghostwritten with SEO-heavy text, compelling persuasive wording and snappy writing to put up on the sites under their own name, that will hopefully bring in traffic, sell products, boost their name recognition, tweak their ego or whatever the target purpose was. Like any marketing media, from direct mail packages to web copy to online sales pages, article marketing can be a market source for professional writers, if they care to take advantage of it. So, instead of considering article marketing sites to be a waste of a writer’s time, think of them instead as a writer’s friend. For newbies, it’s a great place to build your chops and create an online portfolio, and for established writers, it’s just one more source of potential income. They can look through article listings that match their personal writing specialties, find a few that are…well…not so hot, and contact the author to see if they or anyone they know would be interested in having their pieces written by a real professional. For a fee, of course. 3. How this work Joined, writing article, get money 4. why i am must joined Ads By CbproAds [Joined/Signup] | ||
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