Monday, September 20, 2010

Get the most from PPC search engine vendors

Dear Marketer and my Friend Visitor Let me ask, are you....

Serious About Building A Long-Term Successful Business and want to make a full time income from blogging?
Worried That You May Not Earn Enough This Month To Cover The Bills and are in need of emergency cash to give you some peace of mind?
Frustrated With Your Salesbecause you're not earning a consistent and stable income online and anything that you have earned was just random luck?
If you can relate to any of the questions above then you'll want to pay full attention to what's on this page.
The information on this page could literally take you from struggling with creating an income at all to becoming one of the next successful bloggers.
I'm going to show you exactly how you can take my system and literally begin profiting in a matter of weeks - instead of years.

Best of all you don't need to go out and spend thousands of dollars trying to get started. In fact, there are tons of ways to make money with it without spending another dime. Most of what is required for making money from blogging is aabsolutely FREE! It does NOT matter if....

You don't have your own product...
You don't have your own website...
You don't have any name recognition...
You don't have any joint venture partners...
You don't have a niche...
You don't have a mailing list
You don’t have extra money to spend on making this work…
And even if you are an absolute beginner, you can succeed with this incredibly profitable blogging formula.  
Take it from me, someone with no prior experience, list, product, or website of my own.
I remember how long and how hard I struggled, trying my best to just make my first dollar online, and each time I found myself right back at square one with nothing to show for my efforts.

But I soon realized that every single piece of the puzzle was there in front of me the whole time. I just needed to apply what worked and forget about trying all of the latest and greatest secrets that came into my inbox on a daily basis.

I needed to just follow the system that so many others have followed before...I needed to stick to what has worked for others to make them successful.

I began applying the strategies and techniques and the results were almostimmediate.

My blog finally started to take shape, traffic started showing up to my blog, and then finally there it was - that first sale! As weeks went by I started tweaking and adjusting my strategies based on what was working and what was not.
I had quickly compiled a formula that could be used time and time again, over and over, for blogs in any niche, and I was making a killing! And I'm not talking about pocket money here, I'm talking about...

 Substantial Income That You Can Count OnLike Your 9-5 Paycheck, Every Week!...
There's no doubt that the first thing that comes to mind when you think of giving up your 9 to 5 job is security. You're probably thinking something like "I may hate my 9 to 5 job but I always get a paycheck and I can always rely on it" which is absolutely true. In the past (even currently) creating reliable income on the Internet has been a truly difficult task to pull off. You see, you don't get paid by the hour and know that you made a certain amount every day you go home when you work for yourself online. But that has all changed!
..Because You Can Create a Stable, Growing Source Of Income With Blogging!

Why?.. Because there are just so many ways to make money with it!

I don't mean 3 or 4 simple ideas, I'm talking about close to a dozen easy to implement, fast to put into action, and low cost ways to start making money.

You can utilize them all at once and create an incredible compounding effect on your income that makes you much more money than you currently make!

Best of all, this can all be done by following a simple yet comprehensive, step-by-step guide that will teach you the EXACT steps and secrets to making a full time income online with blogs! Knowing this, are you ready to put to action an already proven system to become successful in the information publishing business and start living life on your own terms?

Best of all, Business to Business
Ads By CbproAds
come joined: 

Online advertising strategies:

It's 10pm do you know where your ads are?
In this article you will find a discussion of:
1. the latest ad promotion choices & terminology and
2. a cheat-sheet for taking a PPC campaign online
Specifically the following topics will be visited:
  • Recent developments in search engine advertising
  • Sponsored Search and Content Network placement
  • Google, Yahoo! and MSN Live Search (Bing)
  • Terminology used by these ad systems
  • Cost and budgeting of PPC campaigns
  • Step-by-step guide for putting PPC online

Sponsored search vs. content networks

Q: Where do your ads appear?
A: You choose!
'With great power comes great responsibility' - paraphrased from the first Spiderman comic story. Search engines are putting more and more control in the hands of advertisers.
The core issue discussed in this article is the choice advertisers can make between direct sponsored ads displayed alongside search engine results and content placements in broader content networks. We will discuss the emergence of complex new advertiser choices.

1. Terminology used by google, yahoo! and msn live-search

Google AdWords and the Google Network
In your AdWords reports you will see the distinction between:
  1. The "Search" network (results in Google search engine results) and
  2. "Content" placement (ads placed through their network).
Google makes the distinction between A) AdWords ads displayed with results from a keyword search in Google itself and option B) which is across the Google Network, where you can specify location yourself, which is called "placement targeting", or let the "contextual targeting" tool place your ads for you.
Yahoo! Marketing Solutions - Sponsored Search and Content Match
In Yahoo! the distinction is made between CM (content match) and SS (sponsored search). Content Match is defined as "a pay-per-click campaign tactic that displays ads alongside relevant articles such as product reviews, news articles, etc." Sponsored Search is defined as "a pay-per-click product that displays ads alongside search results pages when users search for keywords that match yours."
Microsoft advertising adCenter
MSN Live Search distinguishes between position of ads 1) on a Live Search results page, 2) Content Ads (aka "placements") on content-based webpages in the Microsoft content network, and 3) is incorporating Bing into the package.

Sponsored searches cost more & perform better than content matches.
In general, sponsored search results are from 50% to 500% more expensive than network placements. So a sponsored search result that runs at $1.50 might look more like $0.30 for a content match or placement. This is due to the fact that generally, sponsored search results perform better than content matches, and deliver more conversions.
Additionally, you have a lot more control over where sponsored results appear. Content matches, at worst, match your keywords to any word on the page. For example, opentracker 'track your visitors' ads have appeard on mtv pages selling 'a new track by madonna', which as you can guess did not generate many conversions.

2. Cheat-sheet: step-by-step guide for taking ppc campaigns online

It is very important to keep your eye on a new PPC campaign. Follow the steps below. Fine-tuning your campaign is half the work.
  1. set up your campaigns: ad text, keywords, destination urls, and bids
  2. turn on both sponsored searches and content placement
  3. set a daily budget (start high to generate data)
  4. let the campaign run for at least 24 hours on a business day
  5. monitor costs and conversions
  6. turn off poorly performing ads that run up your budget and do not deliver conversions
Note: for example, in step 6 above, we often limit budgets on content placements when we find them to perform poorly in terms of conversion. Content placement networks can deliver hundreds or thousands of clicks in a matter of hours.

To orient yourself to Opentracker, we recommend taking a look at the forum. Click here to view the Forum Index

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