Using Flash with OpenX

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Rich media advertising using technologies like Adobe Flash are a popular way of delivering engaging banner advertising.

OpenX provides integrated support making it easy to deliver and track the performance of flash banners. However, it’s important that the flash banners were created based on industry standards to ensure the Flash file will be click tracked.

This tutorial describes how to make full use of flash banners within OpenX and gives tips on how to create compatible flash banners.

Adding Flash files to OpenX for delivery

To add a flash file as a banner you should follow the same process used for any other type of banners. Find out more about loading banners in the User Guide.

Flash files can be loaded within OpenX as a Local Webserver, Local SQL, or External Banner.

There are more advanced features available if you upload flash files using the Local Webserver mode. Most importantly it will give you the ability to add a backup image file to deliver if the viewer does not have an acceptable version of Flash installed. It also provides transparent banner support. For more information on these please see 'Advanced flash options' below.

If you are using the External Banner type you must state the external URL of the Flash file rather than choosing a file to upload.

Click tracking Flash banners

OpenX is able to track flash banner clicks using two techniques:

Using clickTAG

The industry standard to track clicks when Flash banners are being employed is to use a variable calledclickTAG.

Please see Adobe's official guide on how to set up a Flash file to use the clickTAG variable within Flash.

Once you have a Flash banner that uses clickTAG it is very simple for OpenX to track the clicks. When you upload the banner make sure to define a destination URL in the banner properties. OpenX will now tell the Flash banner to use this destination URL when the banner is delivered. You can edit the banner properties whenever you want the destination URL to change. Click the banner preview which is shown after uploading a new banner and it should take you to the URL you defined.

Note: The variable name is case sensitive in newer versions of Flash. OpenX does try to correct the case if it detects a Flash file using an incorrect case. However, it is always best to use the correct case in the first place to avoid any possible issues arising.

Note – the 'target' defined in the banner properties will only be used by Flash if you use clickTARGET within the Flash banner, for example:

on (release) {
  if (clickTAG.substr(0,5) == "http:") {
    getURL(clickTAG,clickTARGET);
  }
}

If you do not use clickTARGET the Flash file will use whichever target is the default, and will ignore any alternative target OpenX tries to tell it to use.

Using Hard-Coded Links

OpenX will also try and track clicks for flash banners with hard-coded URLs (i.e. the ActionScript links directly to a URL like http://www.example.com.

This is only possible with banners stored locally (e.g. Local Banner types) since it’s necessary to edit the flash file directly. This does not work with the External banner type.

If your banner is using a hard-coded link and OpenX detects this, you will be presented with a new screen after you submit the banner. This screen will state that a hard-coded link was detected and will ask you to confirm the overwriting of this hard-coded link and the values to use. If you wish you can always alter the destination URL again in the main banner properties.

If you are using a Flash banner with hard-coded URLs that has multiple destinations, OpenX is able to rewrite these URLs with different destinations. However, each click will be counted for the same banner ID, so it is not by default tracked which destination a user clicked on. If you upload a Flash banner with multiple and different hard-coded URLs the 'rewrite URLs' screen will ask you for multiple destination URLs to use automatically.

Note – OpenX might not be able to overwrite the target if the Flash banner does not define a target to use within its ActionScript call of 'geturl'.

Warning – if you have uploaded a Flash banner that uses clickTAG it is not recommended to later replace it with a Flash banner that uses hard-coded links, and vice versa. Instead, we recommended that you create a new banner in order to utilise the different method of click tracking.

Advanced flash options

If you uploaded the Flash banner as Local Webserver you will find some extra options available on the main banner properties after creating the banner, including:

1. Backup Image – in case a viewer does not have Flash installed you can upload a non-Flash image that is compatible with your Flash banner.
2. Transparency – if you enable this option OpenX will deliver the Flash banner with the 'wmode' option enabled. This helps if you want the empty space of the Flash banner to be transparent, and if you need to have floating HTML elements to appear above the Flash object.

Tips for troubleshooting flash banner delivery

If a Flash banner is not viewable during delivery:

Please check that your browser has a Flash player plugin compatible with the banner. When exporting an swf banner from Flash you can define what version is required. It helps to set a low version number so that more users can view the banner. Try viewing the banner with another browser or computer, and try viewing it outside of OpenX.

If this doesn’t solve your problem, consult this FAQ.

If a Flash banner is not tracking clicks or is not even clickable:

Confirm whether the Flash file itself is using clickTAG or a hard-coded URL (if you don't have access to the uncompressed .fla file, there are some tools which can be used to convert the .swf back into .fla). If it’s a clickTAG, check to make sure the capitalization within Flash is correct. If it’s a hard-coded URL check the exact ActionScript and make sure it is using a standard getURL function call. OpenX can't check for every type of ActionScript and your link may be using non-standard code which is not easily detectable. Also, if your swf banner was not created with Adobe Flash itself it could be compressed in a way that is not recognized. Using clickTAG in such cases is therefore recommended.

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