Guidelines to Set Up Your Website Properly

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Guidelines to Set Up Your Website Properly 

This chapter will dive right into how to set up your website properly. Let this serve as a reference for you now or when you get to building your own website. These points will help you improve your Google quality score. Remember to be Outrageous, Factual and Reliable… 

1.    Starting with the domain you choose, make sure it has one or more relevant keywords in the name and make sure you did not have it set to private when you bought it. Make sure it’s listed as public because you don’t want to appear as if you have something to hide; Google does not like that. 

2. Your homepage should look fresh and uncluttered while still containing at the very least 100 to 200 words of relevant ad copy. Don’t make it too short and definitely don’t make it too long. In the ad copy, make sure you are integrating a good variety of keywords to optimize the SEO with at least 3-5% keyword density. Don’t do anything silly like repeat words or make ridiculous sentences. It must read well and have many keywords mentioned. Choose keywords that may not have the highest competition in addition to the high volume keywords; mix it up. Use the Google Keyword Tool.  

3. If you get into promoting affiliate websites, make sure you get your affiliate link encrypted. If they don’t seem to offer it, ask about it; they should all be encrypting now or very soon.  

4. Your website should be rich in keywords and have at least 5 to 6 pages of information relevant to what you are selling or offering. Your home page plus at least 5 other supporting pages of information. Make them look nice and make sure they make sense. This is very important because you will want to have an opt in on at least one of the pages. You want Google to like your website in order to give you good ranking in web searches for your keywords.  

5. Get a Google Sitemap ASAP to improve your Google quality score. You should have your Google login by now. 

6. Make your website looks like a real business with customer support chat or live phone support if your business warrants it. If people know or even think you have a customer support agent waiting, they are about 50% more likely to buy from you. Provided of course your information is factual and reliable. 

7. We talked about video as a great and free means of advertising your business already. The beauty of having a good video for your business ready-to-go; is you can put it on your homepage too. This will help get your visitors to become paying customers and will improve your Google quality score as well for SEO. If you have time make a special video for your website that will prompt a visitor or somehow compel them to optin. It works so give it some thought and you’ll figure out what gets buyers.  

8. When you are proud of your website, link your site to other sites and have them linked back to you. Make sure good sites are linking to you and that you link to high quality sites in the first place. The better the website you are linked to the better SEO you will have with higher Google rankings. 

The bottom line here folks, let’s not flick the butt before the ash comes but keep your eyes and ears open for any changes that Google may be making in the future. Pay attention to anything you hear about Google. If you see anyone blogging about “Google Slaps” read up and ask questions. Above all, login to your Google account often for updates and tutorials.  

I can give you the illusion that all information you’ll ever need is in this book but, that would be a lie coming from any author. You have to stay on top of the Google game and that means a lot of research at first. Its worth your time so don’t be afraid to put the work in.