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Web analytics is a special service offered to study the visitor's behavior on your website. It makes a full-spectrum analysis of all visitors, who came to your website: who they are, where they are coming from, their geographical position, how long they stay on your website, and how they are using it. Detailed statistics even includes the information about their IP addresses, referring documents, operating systems, web browsers. This service gives you opportunity to see complete navigational path of certain visitor.
Our marketing department was set up to provide Web 2.0 Analytics services. Now it provides powerful opportunities to analyze visitor's behavior on your website supplemented with marketing research. Only 10% of clients, who are concerned about professional support of their product and about marketing research of business profitability in Internet, use all the reports entirely. On account of it we provide consulting in order to help our clients to understand and to use all the reports, which are the primary [fundamental, main] result of every marketing department. So, no wonder that we decide to focus on the help our clients to use our services more effectively instead of creating other new services.
In other words we provide this consulting in order to understand our client's needs and to adapt to them, not forgetting to offer tools and to teach our clients how to work with them.
Client always wants to know used site descriptions. Our guideline is to give a hint and to teach him how to make use of not so evident but of very powerful data, which he has at his disposal after receiving our marketing support.
Web analytics 2.0
Web 2.0 Analytics: [Discussion, noise/stir/uproar (???)] -> [Source of visitors (entry referrer): Google, Pricegrabbe etc.]-> [Website] -> [Web 1.0 Analytics] -> $
As we can see, the new analytic methodology takes into account external factors, investigation of which takes place beyond the website. In the above given scheme the beginning is conditioned by the fact that in the latest 2-3 years the influence of the "noise" on the choice of one or another resource, which provides services of the same type and when the competitors have the equal rank in the market, increased in 3-4 times.
It is considered that price and degree of belief remains to be the most important factor while choosing between the services provided by two different companies. As we can see, the degree of belief is the factor which lies beyond the borders of investigated object, beyond the website.
Therefore, instead of looking for mistakes in the completed work and changing the color and sence of design, why don't:
1. Carry out the monitoring of the discussion in the web (estimate the presence of website in the blogs, forums, reviews of goods and services)
2. Carry out the monitoring of the prices through the main sources, which capture the clients on your website and on websites of your competitors.
3. Unite all the analytic reports.
4. Act according to the report data.
Our marketing department was set up to provide Web 2.0 Analytics services. Now it provides powerful opportunities to analyze visitor's behavior on your website supplemented with marketing research. Only 10% of clients, who are concerned about professional support of their product and about marketing research of business profitability in Internet, use all the reports entirely. On account of it we provide consulting in order to help our clients to understand and to use all the reports, which are the primary [fundamental, main] result of every marketing department. So, no wonder that we decide to focus on the help our clients to use our services more effectively instead of creating other new services.
In other words we provide this consulting in order to understand our client's needs and to adapt to them, not forgetting to offer tools and to teach our clients how to work with them.
Client always wants to know used site descriptions. Our guideline is to give a hint and to teach him how to make use of not so evident but of very powerful data, which he has at his disposal after receiving our marketing support.
Web analytics 2.0Web 2.0 Analytics: [Discussion, noise/stir/uproar (???)] -> [Source of visitors (entry referrer): Google, Pricegrabbe etc.]-> [Website] -> [Web 1.0 Analytics] -> $
As we can see, the new analytic methodology takes into account external factors, investigation of which takes place beyond the website. In the above given scheme the beginning is conditioned by the fact that in the latest 2-3 years the influence of the "noise" on the choice of one or another resource, which provides services of the same type and when the competitors have the equal rank in the market, increased in 3-4 times.
It is considered that price and degree of belief remains to be the most important factor while choosing between the services provided by two different companies. As we can see, the degree of belief is the factor which lies beyond the borders of investigated object, beyond the website.
Therefore, instead of looking for mistakes in the completed work and changing the color and sence of design, why don't:
1. Carry out the monitoring of the discussion in the web (estimate the presence of website in the blogs, forums, reviews of goods and services)
2. Carry out the monitoring of the prices through the main sources, which capture the clients on your website and on websites of your competitors.
3. Unite all the analytic reports.
4. Act according to the report data.
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